About Us
Welcome to ROI Institute Canada - a leading resource in program evaluation, conducting program evaluation studies, research, training, workshops, consulting & resources surrounding the Phillips ROI Methodology™
Prove the Value, Impact and ROI of Programs, Projects & Improvement Initiatives
ROI Institute Canada is the Canadian partner of the ROI Institute and a leading provider in measurement, evaluation and ROI and offering a variety of consulting services, learning opportunities and publications. In addition, it conducts internal research activities for organizations, public sector entities, industries and interest groups.
The ROI Methodology was developed by Dr. Jack J. Phillips in the 1970s, refined through application and use in the 1980s and implemented globally during the 1990s. The ROI Institute™, founded in 1992, is a service-driven organization which strives to assist professionals in improving their programs and processes through the use of the ROI Methodology™. Developed by Jack Phillips, this methodology is a critical tool for measuring and evaluating programs in 18 different applications in more than 60 countries.
To learn more about the ROI Institute Canada’s director, Suzanne Schell, read her bio.
Associates
ROI Institute Canada works collaboratively with a network of alliances with leaders in various industries. These associates collaborate with us to support the use of the ROI Methodology in diverse industries and applications. Through these relationships, we expand the depth of our audience and increase ROI education nationally and worldwide.
Our valuable associates also work with us to facilitate workshops and consulting projects.
ROI Institute
ROI Institute Canada is the Canadian partner of the ROI Institute – the leading resource on research, training, and networking for practitioners of the Phillips ROI Methodology™.
The ROI Institute, founded in 1992, is a service-driven organization which strives to assist professionals in improving their programs and processes through the use of the ROI Methodology. Developed by Jack Phillips, this methodology is a critical tool for measuring and evaluating programs in 18 different applications in more than 60 countries.
For more information, please visit www.roiinstitute.net

Suzanne Schell
Suzanne Schell, CRP, is the CEO of ROI Institute Canada. Suzanne teaches the ROI Methodology to many various audiences and is involved in program evaluation projects. Her role includes developing data collection and analysis strategies to identify change in behavior and business impact. An accomplished ROI professional and speaker, Suzanne also makes topical presentations to forums and professional groups.
Suzanne’s professional background includes over 20 years of management in a Chartered Accounting firm, where she managed teams in finance, tax and accounting areas. She acquired her CFE (Certified Fraud Examiner) and participated in several forensic audits. Suzanne, developed a business development department within the Chartered Accountant firm to provide business clients with solutions. This included HR issues, customer service improvements, leadership development, business development and growth. Her operational, project, process management and business development expertise significantly improved business metrics with her clients. Suzanne started Business Excellence, a company that she owns, to deliver her business development expertise including identification and execution of team building and leadership development activities to a wide variety of organizations, including Public and Private sector. Suzanne is the Canadian partner of the ROI Institute and operates ROI Institute Canada.
Suzanne is also a Certified ROI Professional and has a Business and Accounting degree from Algonquin College.
Suzanne Schell can be reached at 613-724-7325, or by email at suzanne@roiinstitutecanada.com
For more information, please visit www.roiinstitute.net